Since serving Zhibang Kitchen Cabinets in 2007, from the basic brand building to the annual national brand integrated marketing, we have helped Shibang kitchen cabinet grow and develop step by step, and eventually grow from a regional small brand to a marketing network. Listed companies throughout the country.
As a brand marketing consultant for Zhibang kitchen cabinets, we have been providing strategic consulting for Zhibang kitchen cabinets for the past 10 years, using 25Hours* original two marketing tools - “Circle Marketing” and “Star Matrix”. Let Zhibang Kitchen Cabinets become the leading brand in the industry.
We have profound insight into changes in consumer cognitive habits in the context of new media communications. The original reliance on traditional media alone has failed to produce effective dissemination. Strategy must use “circle marketing” to divide target groups from different dimensions. means.
In terms of methods, we abandon the single-star endorsement method with high prices and low efficiency, aiming at multi-dimensional “star matrix” methods in which precision marketing and targeted strike are adopted in different circles, allowing the star effect to continue to erupt in short-term, bringing huge traffic and sound to the brand. Quickly generate brand influence in different circles.
After several years of successful validation of Chibang cabinets, the “star matrix” has become a new marketing model that is being emulated in the industry.
The August kitchen party, two extremely contradictory lifestyle talks, ignited social networks and diverted network traffic to offline stores, achieving a 48% year-on-year increase in sales.
The Olympic “ambush marketing” emerged during the noisy Olympic Games and became an annual industry marketing paradigm. Sales volume increased by 42% compared to the same period.