How to present the obscure IT terminology and Tencent's powerful technical capabilities to the average consumer is the problem that most To B brands face.

All technologies are behind people, and the development of technology is also people-centered.
We put forward the core concept of “I can, for you,” for Tencent Cloud, and show Tencent Cloud's technology and services in a way that ordinary people can understand.
Through a brand concept, we interpret Tencent's cloud services from the perspective of ordinary people and bring about changes in consumer life.

Tencent Cloud's customers are spread across different industries and fields, and the closest to ordinary people is "smart retail."
Through the different customer cases of “Smart Retail”, we will further demonstrate the “future life” brought by Tencent Cloud from the perspective of consumers' real experience.

Through a series of brand image shaping and continuous communication, we have established a unique brand image for Tencent Cloud, so that a technical IT service that is not known to be cold and ice has become a deeply infective brand.