From a single health product to a big health brand

As a Pfizer Group's creative agency in China, we have been promoting the brand's transformation since 2010. Since then, we have successfully transformed the brand from a single multi-vitamin to a healthy brand for the entire population. In the market, the goodness of the Chinese market continues to rank first, and the old brand of 20 years still maintains vitality.

From a single health product to a big health brand

After the rapid development of the Chinese health care products market in the past 10 years, it has entered the era of 2.0. With the improvement of Chinese consumers' health awareness, the demand for health care products is also clearer. A single multi-vitamin can no longer meet the needs of consumers' daily gradual change, and the good deposits begin to create a leading brand of “all people are healthy”.
After years of precipitation, the well-known brand awareness has accumulated a deep brand foundation, but also because of the deep-rooted image of the multi-dimensional single product, it brings great challenges to the expansion of the good brand.
We creatively link “health vitality” with “food nutrition devaluation” and propose a new life concept of “healthy appreciation”.

We have deep insight into consumer needs, put forward the concept of “simple and effective” healthy life, and further shape the concept of good and healthy brand.

Break the way to save the efficacy of the main communication products in the past, and communicate with consumers with brand new ideas and positioning. After years of hard work, Shancun has completed the strategic transformation from a single health care drug to a big health brand, and continues to rank first in the market share, while also allowing the category to continue to grow at a double-digit rate every year, entering China for 20 years. Mature brands are still full of vitality.
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