Graduated from the Hong Kong Design Institute with more than 20 years of experience in the advertising industry. He has held creative management positions in DDB (Hong Kong), Grey (Hong Kong), Leo Burnett (Hong Kong), and Grey (Beijing).
He has served brands such as Boehringer Ingelheim, Master Kong, Danone, LG, Hong Kong Cable, Marlboro, 3M, PARKnSHOP, Nokia, Notica, Suipan, and International Platinum Association.