Famous advertisers, brand management and marketing experts. One of China’s Top Ten Creative Directors in 2005, one of the 100 most influential creative directors in China, was named “Outstanding Advertiser” by the China Association of Broadcasters in 2017.

Graduated from the Visual Communication Department of China Academy of Art. Since 1997, he has been involved in the advertising industry. He has entered BBDO shanghai, Ogilvy shanghai, and Leo Burnett shanghai. Group director.

He was a 25Hours* partner and Chief Creative Officer. With a wealth of advertising experience and unique personal charisma led senior strong strategic creative team, has served Meikailong, Pfizer, Ruiao Wine, Bull Group, Kaimi, Hershey, Philips, Bright Dairy, New Di West Asia, Shibang cabinets, and other well-known large and small enterprises at home and abroad have repeatedly set a brilliant marketing record and won hundreds of domestic and international marketing awards.

In recent years, Mr. Tao Lei has also promoted the spirit of public welfare, using ideas to publicize the concept of public welfare, and helped the Shanghai Soong Ching Ling Foundation’s public welfare undertakings.