He has nearly 20 years experience in brand planning for 4A advertising companies. He worked in Hong Kong, Beijing, Shanghai and Guangzhou, and has served as the general manager of Leo Burnett Advertising in Shanghai and Guangzhou. The customers involved range from fast moving consumer goods, automobiles, pharmaceutical products, real estate, and banks to the 3C industry. Accumulated brand building experience.
Has helped Huawei, Procter & Gamble, Pfizer, Shanghai Volkswagen Skoda, Galaxy Entertainment, HSBC, Siemens Appliances, Heineken, Beijing Palm Springs International Apartments and other customers to build brand development.
After graduating from the School of Journalism and Communication at the Chinese University of Hong Kong, Alvin believes that the strategy for success is the perfect combination of brand and business. Communication and creativity must be closely related to the business.