As the core agent of Hemme group in China, in June, 25Hours* officially launched the world cup marketing campaign for the SPAM world club.
After thinking of many dimensions, such as market, consumer and event attributes, we put forward a bridge between the brew beer and the world cup for the SPAM bar, and the scene of "watching the ball and eating meat" directly in the mind of the consumer.
We join the kitchen APP, with the SAPM bar public number as the position, through an interesting H5 experience and drainage, and the packaging, display and activity of the offline business and Super channels, a series of integrated marketing communications, to win a very positive feedback and sales promotion for the brand.